Marketing Specialist
(B2B)
Help position AI-driven Business Intelligence solutions for institutions, SMEs, and enterprise clients, and gain real-world experience in strategic B2B marketing.
PrimeAI Analytics is a Data and AI consulting company focused on delivering scalable, ROI-driven Business Intelligence and AI solutions. We help institutions, SMEs, and public sector organizations harness advanced technologies to make smarter decisions and accelerate growth. Our core focus is on tailored artificial intellenge and data-driven solutions.
Beyond consulting, we are building proprietary systems such as Tsoelopele One and actively supporting digital transformation across Lesotho’s MSME ecosystem.
We are seeking an ambitious Marketing Specialist (B2B) Intern who wants hands-on experience in strategic marketing, lead generation, and market positioning within the AI and Business Intelligence industry.
This internship is ideal for someone who wants to understand how marketing directly contributes to revenue, pipeline growth, and long-term brand authority in a B2B environment.
In this position, you will:
- Support development of B2B marketing campaigns targeting financial institutions, SMEs, and enterprise clients.
- Assist in LinkedIn content strategy and thought leadership positioning.
- Help create marketing materials including case studies, whitepapers, and service brochures.
- Conduct market research and competitor analysis within AI and Business Intelligence sectors.
- Support lead generation activities and CRM data organization.
- Assist in organizing webinars, roundtables, and strategic outreach initiatives.
- Analyze marketing performance metrics and contribute to reporting insights.
What you'll need to succeed:
- Strong interest in B2B marketing, strategy, and business growth.
- Understanding of digital marketing fundamentals (LinkedIn, email marketing, SEO).
- Analytical mindset and comfort working with performance metrics.
- Excellent written communication skills.
- Ability to research industries and translate findings into marketing insights.
- Professional mindset and willingness to learn fast in a startup environment.
Nice to have:
- Experience managing social media pages (especially LinkedIn).
- Basic knowledge of CRM tools (HubSpot, Zoho, Salesforce).
- Interest in AI, Data Analytics, or Financial Technology.
- Previous involvement in student leadership, entrepreneurship, or marketing projects.